{"id":4405,"date":"2025-07-28T14:32:51","date_gmt":"2025-07-28T12:32:51","guid":{"rendered":"https:\/\/lafroza.ee\/?p=4405"},"modified":"2025-08-27T12:57:09","modified_gmt":"2025-08-27T10:57:09","slug":"puhas-valik-miks-mahetooted-on-rohkem-kui-trend","status":"publish","type":"post","link":"https:\/\/lafroza.ee\/en\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/","title":{"rendered":"Pure Choice"},"content":{"rendered":"<div id=\"\" class=\"digiplatvorm__block digiplatvorm__block-wysiwyg\">\n                    <h4 class=\"section_title sm_title has-text-align-center\">An impact that goes beyond the dining table<\/h4>\n                            <div class=\"description\"><p data-start=\"314\" data-end=\"659\">Today\u2019s conscious consumer no longer chooses food only for labels like \u201cfresh\u201d or \u201clocal.\u201d Increasingly important is the question: how and at what cost was this food produced? This is where organic farming comes in \u2013 a thoughtful, environmentally aware way of production that focuses on the origin, quality, and long-term impact of food.<\/p>\n<h3 data-start=\"666\" data-end=\"707\"><strong data-start=\"670\" data-end=\"707\"><br \/>\nWhat is organic \u2013 and what is not?<\/strong><\/h3>\n<p data-start=\"709\" data-end=\"990\">Organic products are not simply \u201cless sprayed\u201d or \u201cnaturally grown.\u201d They are strictly regulated and officially certified foods, produced without synthetic pesticides, chemical fertilizers, or genetically modified organisms (GMOs).<\/p>\n<p data-start=\"992\" data-end=\"1282\">Organic farming monitors the entire production chain: soil fertility, plant protection, processing, storage, and labeling \u2013 all must comply with the European Union\u2019s organic regulation. In Estonia, supervision is carried out by the Agricultural and Food Board, which also issues official organic certificates.<\/p>\n<p data-start=\"1284\" data-end=\"1461\">A product without an official certificate is not organic, even if it is grown on a small farm or without chemicals \u2013 without independent verification, it remains just a claim.<\/p>\n<p data-start=\"1463\" data-end=\"1665\"><strong>BerryFood O\u00dc<\/strong> is officially <a href=\"https:\/\/lafroza.ee\/wp-content\/uploads\/2025\/06\/EE-OKO-03.233-0002905.2025.002.pdf\">organic certified,<\/a> authorized to handle and store organic products  \nin accordance with the European Union\u2019s organic farming standards.<\/p>\n<h3 data-start=\"1672\" data-end=\"1700\"><strong data-start=\"1676\" data-end=\"1700\"><br \/>\nWhy does it matter?<\/strong><\/h3>\n<p data-start=\"1702\" data-end=\"1927\">Organic food does not only benefit the consumer \u2013 it is part of a bigger whole. Organic farming does not deplete the soil, harm pollinators, or pollute waterways. It helps preserve ecosystem balance and supports biodiversity.<\/p>\n<p data-start=\"1929\" data-end=\"2165\">For consumers, this means less exposure to pesticide residues and food that grows in harmony with natural rhythms and seasons. Choosing organic also supports local agriculture and a more transparent food system.<\/p>\n<h3 data-start=\"2172\" data-end=\"2217\"><strong data-start=\"2176\" data-end=\"2217\"><br \/>\nWhy can organic products be more expensive?<\/strong><\/h3>\n<p data-start=\"2219\" data-end=\"2432\">The price of organic products reflects the complexity of their production: it requires more time, labor, knowledge, and oversight. Yields may be lower, processing slower, and documentation and inspections more thorough.<\/p>\n<p data-start=\"2434\" data-end=\"2662\">At the same time, a higher price does not mean a mere extra cost \u2013 it reflects the true value of food: environmentally responsible production, transparent origin, and accountability throughout the supply chain. It is a price without hidden side effects.<\/p>\n<h3 data-start=\"2669\" data-end=\"2702\"><strong data-start=\"2673\" data-end=\"2702\"><br \/>\nOrganic products in Estonian schools<\/strong><\/h3>\n<p data-start=\"2704\" data-end=\"3016\">A significant change has begun in Estonia. Since autumn 2023, at least 20% of the ingredients used in school and kindergarten meals must be organic. Many municipalities aim to increase this share to 50% or more, in order to provide children with more controlled and cleaner food.<\/p>\n<p data-start=\"3018\" data-end=\"3289\"><strong data-start=\"3018\" data-end=\"3034\">BerryFood O\u00dc<\/strong> supplies educational institutions with organic products, meeting the growing demand for reliable and certified ingredients. Our assortment is one of the widest in Estonia \u2013 including organic berries, vegetables, and fruits under the LaFroza Bio brand.<\/p>\n<h3 data-start=\"3296\" data-end=\"3345\"><strong data-start=\"3300\" data-end=\"3345\">What do organic products mean for all of us?<\/strong><\/h3>\n<p data-start=\"3347\" data-end=\"3634\">They are a conscious choice. An opportunity to support a cleaner environment, more sustainable farming, and fairer food production. Every time you choose an organic product, you support a system that prioritizes not only food quality but also the world we leave behind after the meal.<\/p>\n<\/div>\n            <\/div>","protected":false},"excerpt":{"rendered":"<p>Why are organic products more than just a trend?<\/p>","protected":false},"author":4,"featured_media":4406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[224],"tags":[],"class_list":["post-4405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miks mahetooted on enamat kui trend | Sisuartikkel | LaFroza blogi<\/title>\n<meta name=\"description\" content=\"Mahetooted ei ole pelgalt trend \u2013 nende taga on keskkonnateadlik tootmine, l\u00e4bipaistvus ja p\u00e4riselt puhtam toit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lafroza.ee\/en\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miks mahetooted on enamat kui trend | Sisuartikkel | LaFroza blogi\" \/>\n<meta property=\"og:description\" content=\"Mahetooted ei ole pelgalt trend \u2013 nende taga on keskkonnateadlik tootmine, l\u00e4bipaistvus ja p\u00e4riselt puhtam toit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lafroza.ee\/en\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/\" \/>\n<meta property=\"og:site_name\" content=\"LaFroza\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T12:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T10:57:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lafroza.ee\/wp-content\/uploads\/2025\/06\/AdobeStock_86137647-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marta Tuulberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta Tuulberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/\"},\"author\":{\"name\":\"Marta Tuulberg\",\"@id\":\"https:\\\/\\\/lafroza.ee\\\/#\\\/schema\\\/person\\\/345c7fc2dee563c5daecf562fd70794b\"},\"headline\":\"Puhas valik\",\"datePublished\":\"2025-07-28T12:32:51+00:00\",\"dateModified\":\"2025-08-27T10:57:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/\"},\"wordCount\":2,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/lafroza.ee\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lafroza.ee\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AdobeStock_86137647-scaled.jpeg\",\"articleSection\":[\"Blogi\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/\",\"url\":\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/\",\"name\":\"Miks mahetooted on enamat kui trend | Sisuartikkel | LaFroza blogi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lafroza.ee\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lafroza.ee\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AdobeStock_86137647-scaled.jpeg\",\"datePublished\":\"2025-07-28T12:32:51+00:00\",\"dateModified\":\"2025-08-27T10:57:09+00:00\",\"description\":\"Mahetooted ei ole pelgalt trend \u2013 nende taga on keskkonnateadlik tootmine, l\u00e4bipaistvus ja p\u00e4riselt puhtam toit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lafroza.ee\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AdobeStock_86137647-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/lafroza.ee\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AdobeStock_86137647-scaled.jpeg\",\"width\":2560,\"height\":1709,\"caption\":\"Women holding delicious fresh vegetables\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lafroza.ee\\\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Avaleht\",\"item\":\"https:\\\/\\\/lafroza.ee\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Puhas valik\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lafroza.ee\\\/#website\",\"url\":\"https:\\\/\\\/lafroza.ee\\\/\",\"name\":\"LaFroza\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/lafroza.ee\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lafroza.ee\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lafroza.ee\\\/#organization\",\"name\":\"LaFroza\",\"alternateName\":\"BerryFood O\u00dc\",\"url\":\"https:\\\/\\\/lafroza.ee\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/lafroza.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lafroza.ee\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/lafroza.ee\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/logo.svg\",\"width\":238,\"height\":96,\"caption\":\"LaFroza\"},\"image\":{\"@id\":\"https:\\\/\\\/lafroza.ee\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lafroza.ee\\\/#\\\/schema\\\/person\\\/345c7fc2dee563c5daecf562fd70794b\",\"name\":\"Marta Tuulberg\",\"url\":\"https:\\\/\\\/lafroza.ee\\\/en\\\/author\\\/marta-tuulberg\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Miks mahetooted on enamat kui trend | Sisuartikkel | LaFroza blogi","description":"Mahetooted ei ole pelgalt trend \u2013 nende taga on keskkonnateadlik tootmine, l\u00e4bipaistvus ja p\u00e4riselt puhtam toit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lafroza.ee\/en\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/","og_locale":"en_GB","og_type":"article","og_title":"Miks mahetooted on enamat kui trend | Sisuartikkel | LaFroza blogi","og_description":"Mahetooted ei ole pelgalt trend \u2013 nende taga on keskkonnateadlik tootmine, l\u00e4bipaistvus ja p\u00e4riselt puhtam toit.","og_url":"https:\/\/lafroza.ee\/en\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/","og_site_name":"LaFroza","article_published_time":"2025-07-28T12:32:51+00:00","article_modified_time":"2025-08-27T10:57:09+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/lafroza.ee\/wp-content\/uploads\/2025\/06\/AdobeStock_86137647-scaled.jpeg","type":"image\/jpeg"}],"author":"Marta Tuulberg","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marta Tuulberg","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/#article","isPartOf":{"@id":"https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/"},"author":{"name":"Marta Tuulberg","@id":"https:\/\/lafroza.ee\/#\/schema\/person\/345c7fc2dee563c5daecf562fd70794b"},"headline":"Puhas valik","datePublished":"2025-07-28T12:32:51+00:00","dateModified":"2025-08-27T10:57:09+00:00","mainEntityOfPage":{"@id":"https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/"},"wordCount":2,"commentCount":0,"publisher":{"@id":"https:\/\/lafroza.ee\/#organization"},"image":{"@id":"https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/#primaryimage"},"thumbnailUrl":"https:\/\/lafroza.ee\/wp-content\/uploads\/2025\/06\/AdobeStock_86137647-scaled.jpeg","articleSection":["Blogi"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/","url":"https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/","name":"Miks mahetooted on enamat kui trend | Sisuartikkel | LaFroza blogi","isPartOf":{"@id":"https:\/\/lafroza.ee\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/#primaryimage"},"image":{"@id":"https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/#primaryimage"},"thumbnailUrl":"https:\/\/lafroza.ee\/wp-content\/uploads\/2025\/06\/AdobeStock_86137647-scaled.jpeg","datePublished":"2025-07-28T12:32:51+00:00","dateModified":"2025-08-27T10:57:09+00:00","description":"Mahetooted ei ole pelgalt trend \u2013 nende taga on keskkonnateadlik tootmine, l\u00e4bipaistvus ja p\u00e4riselt puhtam toit.","breadcrumb":{"@id":"https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/#primaryimage","url":"https:\/\/lafroza.ee\/wp-content\/uploads\/2025\/06\/AdobeStock_86137647-scaled.jpeg","contentUrl":"https:\/\/lafroza.ee\/wp-content\/uploads\/2025\/06\/AdobeStock_86137647-scaled.jpeg","width":2560,"height":1709,"caption":"Women holding delicious fresh vegetables"},{"@type":"BreadcrumbList","@id":"https:\/\/lafroza.ee\/puhas-valik-miks-mahetooted-on-rohkem-kui-trend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Avaleht","item":"https:\/\/lafroza.ee\/"},{"@type":"ListItem","position":2,"name":"Puhas valik"}]},{"@type":"WebSite","@id":"https:\/\/lafroza.ee\/#website","url":"https:\/\/lafroza.ee\/","name":"LaFroza","description":"","publisher":{"@id":"https:\/\/lafroza.ee\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lafroza.ee\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/lafroza.ee\/#organization","name":"LaFroza","alternateName":"BerryFood O\u00dc","url":"https:\/\/lafroza.ee\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lafroza.ee\/#\/schema\/logo\/image\/","url":"https:\/\/lafroza.ee\/wp-content\/uploads\/2025\/02\/logo.svg","contentUrl":"https:\/\/lafroza.ee\/wp-content\/uploads\/2025\/02\/logo.svg","width":238,"height":96,"caption":"LaFroza"},"image":{"@id":"https:\/\/lafroza.ee\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lafroza.ee\/#\/schema\/person\/345c7fc2dee563c5daecf562fd70794b","name":"Marta Tuulberg","url":"https:\/\/lafroza.ee\/en\/author\/marta-tuulberg\/"}]}},"_links":{"self":[{"href":"https:\/\/lafroza.ee\/en\/wp-json\/wp\/v2\/posts\/4405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lafroza.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lafroza.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lafroza.ee\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lafroza.ee\/en\/wp-json\/wp\/v2\/comments?post=4405"}],"version-history":[{"count":12,"href":"https:\/\/lafroza.ee\/en\/wp-json\/wp\/v2\/posts\/4405\/revisions"}],"predecessor-version":[{"id":4469,"href":"https:\/\/lafroza.ee\/en\/wp-json\/wp\/v2\/posts\/4405\/revisions\/4469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lafroza.ee\/en\/wp-json\/wp\/v2\/media\/4406"}],"wp:attachment":[{"href":"https:\/\/lafroza.ee\/en\/wp-json\/wp\/v2\/media?parent=4405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lafroza.ee\/en\/wp-json\/wp\/v2\/categories?post=4405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lafroza.ee\/en\/wp-json\/wp\/v2\/tags?post=4405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}